Why does your website matter more than ever? Because no other medium allows your business, your brand, the freedom of expression, and engagement that a website can provide. Simply put, books get judged by their covers on the internet (because there are plenty of books to choose from), which means your website’s ability to leave an impression and effortlessly conduct business is crucial.
In this 2-part episode, host Luke LaBree talks with the website development and marketing experts Peter Anania and Dustyn Bailey about what goes into a well-branded website and how that can lead to better business across the board.
The best practices covered in this episode go deep and apply to your business–whether you’re a multi-million dollar operation working with an agency or a small family-owned business going the DIY route. No matter the size of your business, your brand needs to put its best foot forward on the internet. It is quite literally a digital battleground for the hearts and minds of potential customers. And as we approach the busy summer selling season in New England, now is a good time to make sure your online presence is dialed in!
Part 2 of episode 67 will include answers to questions received during the live recording of this webinar. Special thanks to the Portland Chamber of Commerce, Eaton Peabody, and Anania Bailey.
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